VeriSign : Websites, Branded Email Remain Key to SMB Internet Services

Study Commissioned by Verisign Shows Websites Can Help Add Credibility and Drive New Business

Businesses at this time have many choices for interacting with prospects on-line. The findings of our unbiased survey of on-line shoppers counsel that web sites and branded e mail proceed to be crucial parts of many companies’ on-line presence, important to supporting client confidence and enabling efficient interplay with prospects.

The quantitative research, commissioned by Verisign and performed in December 2019 and January 2020 by 451 Research, now part of S&P Global Market Intelligence, surveyed 5,450 on-line shoppers throughout key markets in North America, Latin America, Europe and Asia to assist perceive their sentiments on interacting with companies on-line.

The survey was designed to arm service suppliers and registrars with an understanding of how the sources they supply to companies may help create belief and ship worth to their prospects.

Websites assist add credibility

Among these surveyed, roughly two-thirds (66%) agreed {that a} enterprise with its personal web site is extra credible than one with out. Likewise, a majority indicated that they might anticipate it to be harder to confirm the id of (56%), discover on-line (55%) and make contact with (54%) a enterprise that doesn’t have its personal web site.

Certainly, this does not counsel that companies ought to abandon different on-line channels, resembling social media and search engine efforts, to concentrate on a website-only strategy. Instead, 64% of respondents mentioned {that a} enterprise with many factors of on-line presence is extra credible than a enterprise with few.

Still, the research means that different on-line sources ought to complement, quite than change, a small enterprise’s personal web site. Respondents recognized a enterprise’s personal web site as being one of the common on-line strategies for studying about (69%) and conducting transactions with (57%) companies. Further, 71% of respondents reported being extra possible to suggest a enterprise with an expert web site.

Taken collectively, these findings counsel {that a} web site may help add credibility and drive new enterprise.

Branded e mail helps buyer communications

Trust is central to the connection between a enterprise and prospects. This could also be notably true for on-line transactions (95% of survey respondents mentioned they actively make purchases on-line), which require shoppers to belief not solely that the enterprise will ship the services or products for which they’ve paid, but additionally that it’ll not misuse fee or private data.

A branded e mail deal with might have the opportunity to assist, as an awesome variety of respondents (85%) agreed {that a} enterprise with a branded e mail deal with is extra credible than one which makes use of a free e mail account. Respondents have been extra possible to have used a enterprise’s branded e mail deal with (67%), than the phone (56%) or social media (40%), to talk with a enterprise throughout the prior 12 months.

Key takeaway

For a small enterprise, failing to be perceived as credible on-line might imply misplaced enterprise not simply at this time, but additionally sooner or later. A web site and branded e mail deal with may help companies add credibility and extra successfully have interaction with shoppers on-line.

Service suppliers supply quite a lot of website-building instruments, e mail internet hosting options, and area identify registration companies that may assist companies – whether or not simply beginning or well-established – to have an internet site and use a branded e mail.

Detailed survey outcomes can be found in 451 Research’s Black & White Paper Websites, Branded Email Remain Key to SMB Internet Services.

Verisign is a worldwide wholesale supplier of a number of the world’s most acknowledged top-level domains, together with .com and .web. For web site constructing instruments and e mail internet hosting options, contact a registrar. You can discover a registrar here.


VeriSign Inc. printed this content material on 09 September 2021 and is solely accountable for the data contained therein. Distributed by Public, unedited and unaltered, on 09 September 2021 18:11:05 UTC.

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