PR News | Media Relations Unfazed By Pandemic

Despite the COVID-19 pandemic’s financial influence on newsrooms, PR and communications professionals typically don’t imagine that incomes media protection has gotten any harder within the final 12 months, in line with a latest media relations report by Agility PR Solutions.

Agility’s survey, which requested greater than 3,700 PR and communications professionals about their media relations practices and the way they generate protection, discovered that fewer than a 3rd (30 %) of PR and communications professionals reported experiencing extra di­fficulty incomes press protection since final 12 months. A majority of respondents (38 %) mentioned their media outreach success was about the identical because it was in 2020, and greater than a 3rd (35 %) mentioned that incomes protection has truly grow to be simpler in 2021.

Respondents with extra senior titles (akin to administrators, VPs and C-level communicators) typically had a extra constructive outlook on the problem of incomes protection, and have been extra more likely to imagine that getting protection has grow to be considerably easier over the previous 12 months.

The survey additionally discovered {that a} majority of PR and communications professionals (69 %) recurrently ship their pitches to lists containing as much as 100 media contacts. 1 / 4 of all respondents mentioned they keep on with lists of 25 contacts or fewer. About the identical quantity mentioned they pitch between 101 and 250 journalists at a time.

When it involves the additional content material communicators add to their pitches, 45 % mentioned they assume video footage will increase the possibilities their story will land protection. 44 % mentioned unique interviews helps their story get picked up essentially the most. 38 % cited hyperlinks to internet pages or paperwork, 35 % cited high-quality photographs, and a pair of % cited analysis knowledge.

In phrases of the follow-up, virtually all respondents (89 %) mentioned they attain out journalists after the preliminary pitch. The majority (59 %) mentioned they wait between two and three days after their preliminary pitch, however greater than 1 / 4 (27 %) mentioned they observe up sooner, ready solely a day. The relaxation (14 %) mentioned they wait between 4 and 7 days.

Agility’s Media Relations Survey Report polled 3,787 respondents in May. Approximately 44 % of respondents mentioned they work for a PR/communications company, 42 % work for an in-house PR division and 14 % work as solo practitioners/consultants.

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