PR News | FH Pitches UAE as Good Place to Do Biz

FleishmanHillard, which promoted the United Arab Emirates’ “Hope Probe” mission to Mars in July, is now pitching the oil-rich state as place to do enterprise.

The UAE, which is celebrating its 50th anniversary, this month introduced 50 initiatives designed to entice $150B in international funding over the brand new decade as it competes with Saudi Arabia to turn into the financial engine of the Arab World.

It additionally is keen to rebound from a 6.1 p.c financial contraction suffered throughout COVID-19-impacted 2020.

The Omnicom unit has a three-month pact for company positioning and model administration authorities media workplace of the UAE Ministry of Cabinet Affairs and the Future.

That work started Sept. 1.

FH’s US arm offers media relations and stakeholder engagement concerning funding and enterprise exercise concentrating on audiences right here. It additionally backstops the work of FH’s London workplace.

The PR staff consists of senior VPs Jessica Dillman, Michael Schmidt and Amy Rand; VP Colin Hart; and senior account executives Shelby Powers and Amanda Jada.

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