NordVPN reveals rebrand for its B2B offering

NordVPN has introduced that it’ll rebrand its cybersecurity resolution for companies NordVPN Teams as NordLayer.

The motive for the rebranding is to facilitate the corporate’s transfer in the direction of the Secure Access Service Edge (SASE) framework which is the industry-standard in cybersecurity for organizations.

Now as NordLayer, the corporate’s state-of-the-art platform will proceed to assist enterprise companies which might be scaling quick, have ad-hoc cybersecurity wants and require an answer that’s straightforward to mix with their current instruments. The new identify additionally signifies an adaptive safety layer able to defending companies towards ever-evolving cyber threats.

Managing director at NordLayer, Donatas Tamelis defined in a press launch how the corporate has outgrown its authentic identify as VPN is now simply one of many many instruments in its arsenal, saying:

“Our enterprise mannequin has outgrown the identify since VPN is now simply one of many elements in our full-fledged cybersecurity resolution. Our method to cybersecurity for the digital enterprise, nonetheless, stays the identical – we’ll proceed to supply an answer based mostly on cutting-edge applied sciences and adaptable to the altering enterprise wants.”  

SASE push

NordLayer’s determination to speed up its push in the direction of SASE was decided by the course of the cybersecurity {industry} which is more and more cloud-based.

According to estimates from the worldwide analysis and advisory agency Gartner, the SASE {industry} is predicted to develop at a compound annual progress fee (CAGR) of 36 p.c till 2025. At that point, cybersecurity corporations unable to ship a SASE offering will seemingly be compelled to settle for area of interest market alternatives.

NordLayer’s cybersecurity resolution consists of AES 256-bit site visitors encryption, next-generation site-to-site tunneling, community entry management aligned with Zero Trust ideas, two-factor (2FA) and biometric authentication, digital LAN between firm units and servers, devoted server performance, customized personal gateway creation, Single-Sign-On (SSO), rooted machine detection, threat-block malware safety together with DNS filtering and extra.

The firm has additionally launched a revamped brand in addition to up to date its current app and web site. Its repositioning marketing campaign from NordVPN Teams to NordLayer is ready to be totally full by the tip of this yr.

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