After nearly 10 years in the dwell on line casino area, Ezugi has right now unveiled its new model identification. Kfir Kugler, Ezugi CEO, feedback on what this implies for the corporate transferring ahead, and the significance of knowledge and innovation in remaining aggressive in the market.
Ezugi has been introducing important modifications and is now able to reveal its new model identification. The first step focuses on its visible identification, producing a brand new brand and slogan to be synonymous with Ezugi’s firm values. Ezugi is a part of the Evolution Group and was acquired again in 2018. It has elevated Evolution’s geographic footprint and helped to speed up its progress in key markets. For Ezugi, it has meant that streaming high quality, velocity, and person expertise have all been enhanced to the subsequent degree.
Known for its daring and agile strategy to dwell gaming, the rebrand is in recognition of the necessity to all the time keep modern and aggressive in the current playing market. Ezugi’s intention is to spotlight its sharpness of imaginative and prescient with regards to launching recent concepts – the brand new slogan ‘Smart Move’ displays Ezugi’s product portfolio and ethos of offering progressive localised content material. It is rarely about ‘one measurement suits all’ at Ezugi, however moderately about creating subtle content material with a ‘first-to-market’ mentality.
As a dwell on line casino options supplier, Ezugi has used cutting-edge innovation to change into a novel and dominant affect in the market. Since its institution in 2012, the corporate has cast a status as a major pressure in creating best-in-breed localised content material. Now working 12 studios with over 20 completely different sport sorts and partnering with greater than 200 operators spanning the globe, Ezugi understands the wants of shoppers wishing to enter new territories. It offers key understandings of cultural variations and tailors merchandise to carry a neighborhood flavour and guarantee success for its operators.
When establishing new territories, Ezugi is dedicated to compliance and increasing its presence in regulated markets. Its techniques have been constructed to help secure gaming requirements and these processes are consistently reviewed to make sure they adjust to all regulatory measures. Live gaming is about belief and Ezugi understands that to construct a basis for a profitable enterprise and long-lasting partnerships, integrity is vital. After pioneering in some regulated markets corresponding to New Jersey and South Africa, in addition to a large footprint in EU rules like Romania, Belgium, Hungary and Bulgaria in addition to Curaçao – Ezugi has additionally secured a number of new certifications in the final 18 months together with; Italy, Spain, Lithuania, Latvia, Estonia, IoM, Bulgaria, Colombia, Argentina and MGA (Recognition Notice).
“We have come a great distance from the place we had been nearly 10 years in the past, when the corporate was based. Today, we provide an in depth suite of dwell on line casino video games and quite a few progressive options. Our visible identification ought to mirror all these modifications and all of the arduous work of our artistic minds. We have a brand new ‘sensible’ look, however our mission will all the time stay the identical – to provide our prospects a bonus over the competitors by information and innovation,” stated Kfir Kugler, CEO of Ezugi.
With its new brand design, Ezugi has capitalised on its all the time dwell mentality – 24/7 open tables, 24/7 help, and 24/7 gaming alternatives. Operators could have seen the addition of a particular crimson streaming dwell dot. The second and last step of the company rebranding will function a brand-new web site and user-orientated buyer portal.
“It has all the time been in Ezugi’s DNA to offer one of the best service to its prospects and their gamers,” Kugler continues. “With the second-stage branding introduction of a brand new web site and portal, Ezugi shoppers will profit vastly from the user-friendly construction and our efforts to create a contemporary shopper space to fulfill their wants,”
More data will likely be introduced because the rebranding efforts proceed.