Warner Bros. Pictures has carried out a brand new “always-on” advertising technique by selling Danielle Bekas and Charlie Coleman to govt VPs of worldwide advertising.
Bekas is predicated in Burbank whereas Coleman is in London, making certain that Warner Bros. Pictures is successfully working a 24-hour advertising operation to help movie releases and filmmaking companions throughout a spread of markets worldwide.
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Bekas and Coleman will deal with “creating and executing revolutionary and strategic worldwide campaigns working throughout all departments of the advertising group,” the corporate stated.
Josh Goldstine, president of worldwide advertising at Warner Bros. Pictures Group, introduced the promotions and new technique on Tuesday.
“Danielle and Charlie are each strategic, insightful and completed advertising executives on their very own and, working collectively, they’re a artistic complete that’s greater than the sum of its elements,” stated Goldstine. “These promotions and this partnership spotlight our dedication to innovation within the face of a continually evolving movie panorama. Charlie and Danielle have nice relationships throughout the worldwide market, they perceive the enterprise and they know methods to successfully ship audiences for our movies.”
Bekas has been with Warner Bros. Pictures since 2012, and was most just lately senior VP of worldwide advertising.
Previously, she was senior VP of worldwide digital advertising at Warner Bros. Pictures working throughout campaigns together with “The Suicide Squad,” “Wonder Woman” and “Godzilla vs. Kong.”
Before becoming a member of Warner Bros. Pictures, Bekas managed worldwide theatrical digital advertising campaigns at Sony Pictures.
Coleman, in the meantime, joined Warner Bros. in 2019 as senior VP of advertising the place he oversaw campaigns for movies together with “Joker,” “Judas and the Black Messiah” and “Tenet,” amongst different titles.
Prior to becoming a member of Warner Bros. Pictures, Coleman spent nearly 20 years at The Walt Disney Company throughout a spread of roles, the final being managing director for franchise administration for Disney EMEA, overseeing some of the corporate’s largest manufacturers and franchises.
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