The Knot hires four new VPs to help it deliver on pent-up wedding demand

Due to the COVID-caused cessation of marriages previously 12 months, enterprise is booming at The Knot Worldwide, which has added four vice presidents to help fulfill 2021’s wedding growth.

The new VP of worldwide shopper advertising and marketing is Kiara Kempski, who joins the digital wedding market from Ancestry; VP of worldwide product and livecycle advertising and marketing Sofia Serra strikes over from Facebook, VP of B2B advertising and marketing Caryne Say leaves her personal enterprise to be a part of the corporate, and VP of merchandising commerce Stephanie Whitacre is a former VP of ladies’s ready-to-wear at Saks Off Fifth.

“They will likely be key in constructing our enterprise income momentum in precedence areas of e-commerce and advertising and marketing because the trade bounces again and solutions the pent-up demand for weddings,” stated The Knot CEO Tim Chi.

Whitacre was instrumental within the development of a number of new and rising companies at Off Fifth, most notably constructing the Karl Lagerfeld model enterprise from $500,000 to greater than $15 million by product growth over a three-year span.

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