Gamers and streamers are burgeoning within the nation and the numbers are rising exponentially. This new behavioural change is a development watched intently by platforms and manufacturers because the viewers for these streamers are probably the most coveted – youth. Engagement charges are distinctive to simply this medium.
There are tales of avid gamers and streamers from modest backgrounds who’ve made it large by being good at two issues – esports and leisure. So what’s a “raid?” A raid is when a YouTuber/ Streamer with a big following, asks his/ her viewers to go and watch one other creator’s stay stream. Case in level – GamerFleet. A younger man from Haldwani, Uttarakhand who was streaming to double digit audiences when he was ‘raided’ by Samay Raina. After the raid, he continued to develop organically not simply due to his persona and collaboration with Samay Raina and Tanmay Bhat. Cut to some months later and GamerFleet has over 1,000,000 subscribers. This is the fantastic thing about a ‘raid’.
So Raid Nights was born. This is the brainchild of Tanmay Bhat in partnership with iQOO – a telephone firm that places the gamer earlier than the sport. The concept was executed by OML Entertainment with technical companions – Sky eSports. This property was solely doable by the facility of the platform that’s YouTube. Tanmay Bhat, Samay Raina and GamerFleet have been on-line each Friday night for the final one month with their new live-streaming property, iQOO Raid Nights. The three content material creators (Also often called raid bosses) offered a as soon as in a lifetime alternative to aspiring gaming streamers the place they’d raid the YouTube channels of upcoming streamers asking their subscribers to tune in and watch the live-stream of the channel they’d raid, ensuing within the aspiring creators seeing improve in live-streaming numbers like by no means earlier than.
Here’s how iQOO Raid Nights occurred.
Every Friday from twenty fifth June to twenty third July there have been 4 rounds of qualifiers and a grand finale. Participants would stream stay on their YouTube channel utilizing the hashtag #iQOORaidNights and the raid bosses would randomly decide and select which channel they needed to raid. 2.4k YouTube channels garnered over 8.9k user-generated movies on this time, hoping they’d get “raided.” The winners had been chosen by way of a YouTube ballot the place the viewers voted for his or her favorite performers. Two winners from every qualifier episode gained a money prize of Rs. 20,000 and an iQOO 7 Legend telephone. There had been tremendous fascinating performances and channels that the viewers got here throughout. Some channels that captured individuals’s creativeness had been Gamer Mummy – A mom of two younger adults who streams Minecraft on a regular basis, kukZy Gaming – a gamer who additionally raps and beatboxes whereas taking part in the piano on the similar time, Matata QHouse – who did hybrid dance performances with a mixture of pre-recorded footage, visible results and stay webcam.
The winner of the primary version of iQOO Raid Nights was Mechanical Pandey – an entertainer who did a rap and dance efficiency. He additionally carried out a brief sketch of him doing random issues and being crushed up by his mom which obtained big laughs from the viewers. The winner obtained a gaming setup value Rs. 2,50,000 because the grand prize. The runner-ups had been Shiny Kash – A gamer + rapper and The He Man Show – A streamer who lives in his store and streams each night time. He had created particular artwork items for iQOO Raid Nights that includes the faces of the raid bosses.
iQOO Raid Nights was hosted by Tanmay Bhat, Samay Raina and GamerFleet on their respective YouTube Channels and was coordinated and executed by OML Entertainment.
Tanmay Bhat – Raid Nights is one thing that I’ve all the time needed to do at scale. It was nice to see that manufacturers like iQOO and YouTube supported this property. The creativity that some streamers carry to the desk is one thing that the viewers should uncover. One of my favorite channels from this version was Matata QHouse. Their creativity and efficiency within the qualifiers simply blew my thoughts
Samay Raina – Live Streaming all of a sudden grew throughout Covid quarenatines and many creators tried to showcase their characters and personas on stream though they couldn’t attain out to extra individuals. I’m glad iQOO Raid Nights helped these creators achieve an enormous quantity of attain and a chance to showcase their expertise. It was a fantastic feeling watching individuals showcase their distinctive, unrecognised expertise everytime we’d raid them. Much like to iQOO for supporting us with this property
GamerFleet – One day I used to be simply randomly streaming with about 500 views and all of a sudden it shot as much as 5,000. That was when Tanmay Bhat raided me as part of the preliminary phases of Raid Nights a number of months in the past. That explicit raid helped me garner much more attain than ordinary and then lots of people began following my content material and began tuning in stay whereas I stream. This is strictly what iQOO Raid Nights did with all of the streamers who had been part of it. When you might have a small channel and your watching will increase, the YouTube algorithm sees that the channel is performing higher and it recommends the channel extra usually. I actually beloved all of the channels we raided, however Matata QHouse was my favorite one
Mechanical Pandey (Winner) – iQOO Raid Nights helped me rather a lot when it comes to increasing my attain and discovering my artistic talents. I’m glad to have been part of this excellent occasion and I additionally consider Tanmay-bhai and Samay-bhai would wish to stream with me sooner or later which I’m actually trying ahead to. My YouTube numbers elevated tremendously and I’m glad lots of people have now found me and my craziness. I’d actually wish to thank all of the individuals who voted for me, and primarily Tanmay-bhai, Samay-bhai and Fleet-bhai for tuning in to my channel in the course of all of the 1500 channels that had been streaming within the week I had participated, and giving me a chance to entertain and carry smiles on about 1 lakh individuals’s faces throughout 2 streams. I’m tremendous excited to get my arms on the new gaming setup that I’ve gained.
Gunjan Arya (CEO, OML Entertainment Pvt. Ltd.) – We are all the time looking out for upcoming expertise that we are able to help, and have been bullish on on-line gaming for a while now. We’re tremendous thrilled to have partnered with iQOO and YouTube in a approach that’s not solely rewarding for the model and the platform however for the net gaming house as an entire. The energy of Creators + Brand + Platform actually got here collectively for a correct OP second. Tanmay’s steering and the tremendous Samay and GamerFleet in addition have been invaluable collaborators. We got here throughout lots of new streamers together with the unbelievable Gamer Mummy via the marketing campaign and we’ll proceed to do much more of this.