Church’s Chicken has named Claudia Lezcano as vp, model technique and activation, and Sarah Whiticar as vp, international enterprise intelligence and product growth. Both will report back to Brian Gies, EVP, international chief advertising officer, in keeping with a press launch.
“We’re happy to strengthen and elevate our management workforce with Claudia and Sarah. As we proceed our progress in fulfilling our five-year strategic plan, they’ll play vital roles in our mission of sustaining our enterprise momentum,” Gies stated in a press launch. “Throughout their careers, each have demonstrated constant success in quite a lot of advertising management roles targeted on driving worthwhile progress, which will likely be particularly beneficial as we search to amplify our progress alternatives in an more and more aggressive panorama.”
Before becoming a member of Church’s, which is predicated in Atlanta, Georgia, Lezcano served as AVP, product advertising for Celebrity Cruises in Miami, Florida. In her new position Lezcano will oversee U.S. calendar planning, product promotions, media, area advertising, and shopper P.R. features. Her purpose will likely be to drive constructive gross sales efficiency, profitability, shopper phase, and site visitors progress. Lezcano can even handle the advertising communications course of with U.S. franchisees.
Whiticar joined Church’s in 2017 and was promoted after serving as senior director of worldwide enterprise intelligence. Prior to Church’s, Whiticar served as international director of information and insights for Popeye’s, the place she spearheaded analysis initiatives to assist the group perceive how the model was performing within the market. Whiticar additionally beforehand served as director of analysis and shopper Insights at Ruby Tuesday.
Founded in San Antonio, Texas, in 1952 by George W. Church, Church’s Chicken has greater than 1,500 areas in 26 international locations and worldwide territories.