Neiman Marcus Group continues to shore up its digital ranks.
The luxurious retailer has appointed Renée Paradise as senior VP of digital enterprise and buyer technique, starting Aug. 16. Her appointment comes amid Neiman Marcus Group’s three-year plan to speculate greater than a half-billion {dollars} in partnerships with progressive firms to speed up digital transformation.
Most just lately, Paradise served as senior VP, buyer income & progress at Bloomingdale’s, accountable for driving innovation to broaden direct promoting on-line and develop digital enterprise. Prior to that, she spent three years at eBay, main the corporate’s luxurious sneaker and streetwear enterprise.
Before becoming a member of eBay in 2016, Paradise was an affiliate principal at McKinsey & Co.
In her new place, Paradise Renée shall be accountable for main the digital enterprise and elevation of Neiman Marcus Group’s digital infrastructure and establishing NeimanMarcus.com and NM cell app as flagship parts of the Neiman Marcus model. In addition, she’s going to drive buyer methods and packages, together with the evolution of the corporate’s loyalty program.
“As we proceed to spend money on our digital enterprise to higher serve our clients and supply the last word built-in luxurious expertise, Renée’s achieved background and expertise shall be pivotal in propelling us ahead,” stated David Goubert, president and chief buyer officer, Neiman Marcus Group.
[Read More: Neiman Marcus places tech, digital products, analytics under new exec]
The retailer famous that Paradise is a “highly effective addition to our girl co-founded and majority-women-led group.” Women characterize the vast majority of the Neiman Marcus Group board of administrators, over 50% of leaders senior VP and above, 62% of VPs and above, and 70% of all company and retailer staff. In addition, 50% of the corporate’s 9,000 associates establish as minorities.
Paradise’s appointment follows a number of current key strategic hires at Neiman Marcus Group, every with deep digital and luxurious expertise, together with Bob Kupbens, govt VP and chief product & expertise officer of Neiman Marcus Group.
Neiman Marcus Group’s manufacturers embrace Neiman Marcus, Bergdorf Goodman, Neiman Marcus Last Call, and Horchow.
