All over the web: Considering all aspects of your business’ online presence

Modern customers now work together with round six completely different touchpoints earlier than making any buying determination – from web sites and Google search outcomes to social media profiles. This represents each a threat and a chance for online companies. 

Those who actively handle and monitor a number of online channels mark an opportunity to beat the competitors. However, it additionally implies that a single poor expertise throughout one touchpoint can undo the optimistic model fame created by means of all different online actions.

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