On June 21, Univision Holdings unveiled its plans for what it calls “a complete international streaming service” that features each free ad-supported and premium subscription-based choices.
With a 2022 launch deliberate for the U.S. Hispanic market and throughout Latin America, the Miami-based multimedia firm has moved ahead with the addition of 4 VPs who will work underneath President and Chief Transformation Officer Pierluigi Gazzolo within the buildout of Univision’s pan-Latin streaming enterprise.
The two-tier streaming service, which is but unnamed, will supply “a differentiated product proposition, huge content material scope, expansive library and extra Spanish-language originals than some other streaming service,” Univision stated in June. It will incorporate content material discovered on its PrendeTV platform, which can anchor the ad-supported tier. Content discovered on Univision’s VIX and Univision NOW providers is anticipated to be “transitioned and unified into one international service and model.”
At the identical time, Univision’s new premium subscription tier (SVOD) will function greater than 6,000 hours of Spanish-language content material and greater than 30 unique productions solely on the service inside its first 12 months, Univision stated in June.
Now, with the blockbuster merger of Mexico City-based Televisa with Miami-headquartered Univision Communications on observe for a late 2021 shut, Gazzolo will now have the next people reporting to him, beginning Monday (8/2):
- Augusto Rovegno, VP/Acquisitions and SVOD Programming.
In this capability, Rovegno will probably be answerable for sourcing and buying tentpole content material for each the AVOD and SVOD tiers. He will even be answerable for creating unique movies, curating and programming for the SVOD tier. Rovegno beforehand served in varied roles at Netflix, main the unique movie growth in addition to the licensing and co-production of Spanish-language movies and TV sequence. Rovegno reviews to not too long ago employed EVP and GM of SVOD Streaming Rodrigo Mazon.
- Cameron Carr, EVP/Data and Insights, Streaming
- Mariela Stescobich, SVP/Marketing, User Growth and Retention for AVOD.
Carr joins from NerdWallet, the place he served as VP of Data Science & Analytics. He will oversee the Data Analytics capabilities for all Univision Streaming together with AVOD and SVOD and all different digital platforms.
Stescobich will probably be tasked with driving buyer acquisition and retention for PrendeTV together with the long run international AVOD tier in addition to different ad-supported digital tiers. Joining from Hulu and Fox, she is going to leverage her streaming and media experience to develop Univision’s ad-supported digital buyer base.
Both Carr and Stescobich will report back to EVP and GM of AVOD Streaming Rafael Urbina.
- Daniel Sanders, SVP/Engineering of Streaming.
Sanders will oversee the event of streaming expertise platforms and providers. During his profession in digital media he has designed, constructed and operated a number of high-scale media platforms and led progressive engineering groups, together with for Sony’s Crackle, Verizon’s Uplynk, and ViacomCBS’s PlutoTV. He will report back to EVP of Product & Engineering and Streaming Michael Cerda.
Gazzolo commented, “I’m immensely pleased with the strides we’ve got taken so far in Univision’s streaming evolution, together with constructing an progressive platform, participating famend creators and setting the inspiration for what would be the largest providing of Spanish-language content material globally. I couldn’t be extra thrilled to welcome these trade professionals who are actually a part of our streaming dream staff, at this pivotal level in Univision’s transformation. Each of them brings a singular perspective that may strengthen our place as a worldwide streaming chief.”