Transcend: Cookie consent banners hurt rankings

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Three quarters of know-how executives agree that cookie consent banners negatively affect their web site’s person expertise and wish to eradicate them, however not at the price of buyer belief, in keeping with a brand new research by privateness engineering firm Transcend. The research requested know-how executives concerning the present state of consent instruments.

Above: 75% of respondents would take away their firm website’s cookie consent banner if doing so wouldn’t end in damaging authorized ramifications and wouldn’t affect buyer belief.

Image Credit: Transcend

Many firms are accustomed to monitoring clients to ship personalised experiences. With fashionable privacy laws, just like the European Union’s General Data Protection Regulation, firms at the moment are required to inform clients by way of a consent banner or pop-up earlier than they’ll start monitoring. Pulse surveyed 100 world technical leaders on how they handle person monitoring and consent preferences on their firm’s web sites.

In the survey, leaders acknowledge they face a strained balancing act between buyer belief and their clients’ on-line expertise. Cookie consent banners typically negatively affect their website’s person expertise and, if there have been no authorized or damaging model implications to face, leaders would take away them from their web sites.

Shockingly, this report discovered that the overwhelming majority (79%) of companies admit that their user data tracking throughout the corporate’s web sites and channels isn’t totally compliant. An even higher majority (90%) weren’t in a position to verify that they had been conscious of all forms of monitoring applied sciences working on their firm’s web site. Modern day trackers transcend cookies and third-party scripts – monitoring elements can dwell in every part from net beacons to pixels, fonts to stylesheet masses.

Pulse surveyed 100 Directors, VPs and C-suite executives from world firms starting from 200 to 10,000+ staff in Q2 2021.

Read the complete 2021 Consent Report from Transcend.


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