No SEO Advantage to Dedicated Hosting

Google’s John Mueller affirms that devoted website hosting doesn’t have an SEO benefit over shared internet hosting.

This is said in that newest installment of the Ask Googlebot collection on YouTube.

The video addresses a query from a small enterprise web site proprietor who’s trying to hold prices down by internet hosting their web site on a shared server.

Dedicated internet hosting is dearer as a result of it’s designed for sooner web page speeds. In flip, that might lead to a rating benefit in Google’s search outcomes.

If a small enterprise’s price range solely has room for shared internet hosting, is that also acceptable by Google’s requirements?

Here’s what Mueller says.

Shared Hosting vs. Dedicated Hosting For SEO

Shared internet hosting refers to a setup the place a number of web sites are hosted on the identical server or on the identical IP handle.

The different is devoted internet hosting, which is when a server or IP handle is devoted to a single web site.

Shared internet hosting is a standard arrange and it’s important for the online since there’s a restricted variety of IP addresses accessible.

From the surface it’s tough to inform how a web site is hosted. It might be on a single server, a cluster of servers, a single information middle, and even a number of information centres.

As it relates to shared internet hosting and search rankings, Mueller states:

“Using shared internet hosting is completely high quality and doesn’t negatively have an effect on your web site in Google Search.”

There’s one factor to be careful for with shared internet hosting, Mueller provides, and that’s overloading servers with too many web sites.

When a shared server is overloaded it may turn out to be sluggish, though the identical can occur with devoted internet hosting.

A web site hosted on a sluggish server leads to a poor person expertise and may make it more durable for Google to crawl.

With that stated, Mueller emphasizes devoted internet hosting isn’t robotically sooner than shared internet hosting, neither is shared internet hosting slower by default.

“Just to be clear, a devoted server isn’t at all times quick, and a shared server isn’t robotically sluggish.”

Lastly, Mueller debunks a fable {that a} web site’s rankings will be impacted by being hosted on the identical server as “unhealthy” web sites.

There’s no reality to that principle.

“Another concern we typically hear is that there is perhaps different unhealthy web sites hosted on the identical server. SEOs typically name this a “server in a foul neighborhood.”

This isn’t one thing to be anxious about. In follow, mostly used internet hosting suppliers be careful for this on their very own.

There’s usually a variety of internet sites hosted on shared internet hosting, together with some implausible ones and a few unhealthy ones too. For Google that is high quality and never problematic. We deal with every web site primarily based by itself deserves not primarily based on its digital neighbors.”

In quick, so far as Google is anxious utilizing shared internet hosting is completely acceptable. There isn’t any want to transfer to devoted internet hosting or a devoted IP handle for SEO causes.

See the total video under.