BOSTON and SAN MATEO, Calif, July 27, 2021 /PRNewswire/ — Litmus, the chief in electronic mail advertising and marketing, as we speak broadcasts its plan for Litmus Live 2021, the premier convention for entrepreneurs, from CMOs, VPs, and administrators to electronic mail advertising and marketing strategists, copywriters, designers, and builders. The sixth installment of the annual occasion will happen all through three days, from September 27 to September 29, each on-line and in-person at Westin Copley Place in Boston, MA.
The convention will encompass over 50 periods and 4 workshops educating attendees on accelerating advertising and marketing’s strongest channel: electronic mail. According to Litmus’s 2020 State of Email, Fall Edition, for each greenback manufacturers spend money on electronic mail advertising and marketing, they obtain $36 in return. At Litmus Live, entrepreneurs will discover ways to optimize their electronic mail program and leverage an email-first strategy: using electronic mail as an accelerator, converter, and relationship-builder.
Attendees will hear from one of the best and brightest within the advertising and marketing trade, meet and community with different electronic mail visionaries and leaders, and uncover how you can join electronic mail again to different channels for a seamless cross-channel technique. Keynote audio system embody Scott Stratten, Ann Handley, Angela Connor, Shama Hyder and Andrea Fryrear:
- Stratten helps corporations, comparable to PepsiCo, Century 21, and Microsoft, see themselves via a brand new lens together with his “unmarketing” views and vanguard strategy to constructing buyer relationships.
- Handley is a best-selling creator who was named one among seven folks shaping trendy advertising and marketing by IBM.
- Connor, founding father of Change Agent Communications, authored “18 Rules of Community Engagement,” hosts the “Now Look Inward” podcast, and pens a weekly newsletter that conjures up and strikes girls to motion.
- Hyder, CEO of Zen Media and a visionary strategist for the digital age, authored “The Zen of Social Media Marketing” and “Momentum: How to Propel Your Marketing and Transform Your Brand within the Digital Age.”
- Fryrear is the president and co-founder of AgileSherpas and creator of “Mastering Marketing Agility.”
“There’s a variety of change within the electronic mail advertising and marketing trade proper now, and it’ll quickly affect each model and marketer,” stated Melissa Sargeant, CMO of Litmus. “Marketers must be geared up to not solely deal with these adjustments however thrive with them. Sessions and workshops at Litmus Live 2021 will present attendees with the mandatory insights to unlock desired ends in our current and future advertising and marketing panorama.”
In addition to the occasion’s keynote audio system, workshops will likely be held on matters like creating and maximizing high-performance emails, reinventing and refreshing electronic mail workflow, optimizing lifecycle and retention electronic mail applications, and leveraging interactive emails. Attendees will even hear from entrepreneurs, doing work for manufacturers comparable to Target, WBUR, and Squarespace. Other audio system embody:
- Melissa Sargeant, CMO, Litmus
- Val Geisler, buyer evangelist, Klaviyo
- Alice Li, workers engineer, Squarespace
- Meagan McGinnis, senior editor, Newsletters at WBUR
- Dan Oshinsky, founder, Inbox Collective
- Kristin Bond, Women of Email
- Chad White, head of analysis, Oracle Marketing Consulting
- Elliot Ross, CEO, Taxi for Email
Tickets are at present on sale for each in-person and livestream entry and could be bought online.
This follows Litmus’s announcement of its new email analytics solution, Integrated Insights Report. For extra data on Litmus and its electronic mail advertising and marketing options, go to litmus.com. To preserve up to date with Litmus Live 2021 updates and to register for the occasion, go to litmus.com/conference.
Litmus gives the main electronic mail optimization and collaboration answer for entrepreneurs. From Pre-Send marketing campaign improvement and testing to Post-Send insights for future content material optimization, Litmus improves advertising and marketing efficiency and technique, delivering elevated subscriber engagement. With workplaces in Boston, San Mateo, and London and backed by Spectrum Equity, Litmus is utilized by main international manufacturers throughout each trade, together with 80% of the Fortune 100, the highest 10 retailers, 9 of the highest 10 ecommerce manufacturers and U.S. banks, and 23 of the highest 25 U.S. promoting companies. Learn extra about Litmus at litmus.com, subscribe to the Litmus weblog, or observe us on social media – Twitter, LinkedIn, Instagram, and Facebook.
BLASTmedia for Litmus