Data centre operator Equinix has appointed three new regional vice presidents of channel gross sales, together with Sophie Ben Sadia for Asia Pacific.
Sadia, together with the brand new VPs for EMEA, Orla Ni Chorcora, and the Americas, Kevin Thames, will report on to Equinix world channel senior vp Jules Johnston.
According to a Q&A on Equinix’s corporate blog, Sadia joined Equinix in May this 12 months and is predicated in Singapore.
Before becoming a member of Equinix, Sadia was most lately Schneider Electric channels and alliances vp and Secure Power division edge computing chief for Asia-Pacific, Middle East and Africa, Russia and South America.
Before that, she labored for eight years at Alcatel-Lucent in France.
“We have two priorities in Asia Pacific with our companions. The first is to extend consciousness of all of the adjustments inside our accomplice group to indicate the extent of the assist out there. From the brand new workforce construction and new instruments such because the Partner Direct Quoting device, to merchandise which can be accomplice first,” Sadia stated within the weblog publish.
“The second is making certain alignment with companions on our goal alternatives such because the hybrid multicloud structure or edge computing, and find out how to develop these alternatives by defining the joint answer and worth proposition. For occasion, our companions can leverage Platform Equinix to trailblaze innovation and create worth added outcomes for patrons.”
Johnston introduced the job appointments in a separate blog post that outlined the corporate’s channel technique.
The publish notes that this 12 months, Equinix revamped its accomplice program and its accomplice portal. It additionally launched the Global Channel Organization to unify resellers and the Global Channel Programs groups, and the Channel Acceleration Council, a worldwide cross-practical workforce.
“All our efforts round consolidating accomplice and channel initiatives concentrate on this elementary aim: to speed up the adoption of Equinix and accomplice options by our mutual buyer communities,” Johnston stated in her publish.
“We’re addressing this core goal by working to optimize accomplice communication and to boost message consistency from our group to the accomplice group. Our initiative to consolidate the accomplice champions – and elevate their collective voices inside Equinix – is all about making communication less complicated and simpler … Making interplay with Equinix seamless for our companions and supporting their investments in integration with the Equinix platform is paramount.”