Demand for Growth-Oriented CMOs Accelerates Through

HOUSTON, TX, July 29, 2021 (GLOBE NEWSWIRE) — Chief Outsiders, the nation’s largest and quickest rising Chief Marketing Officer agency with greater than 80 fractional CMOs with Fortune 500 expertise, immediately revealed that demand for growth-oriented advertising and marketing executives accelerated throughout COVID-19 as many companies confronted the problem of restarting their development engine, and it continues to be the driving force for the corporate’s speedy tempo of growth post-pandemic. Year-over-year, the corporate grew greater than 57% in comparison with June 2020 ​and is on monitor to achieve $30 million on a full yr foundation.

“Our purchasers, be they small or mid-size, enterprise-class, or non-public fairness organizations and their portfolio firms, are more and more searching for growth-minded executives who can lead efforts to jumpstart development, which is why we’re seeing our fractional CMO options explode. It’s taking place with our agency and throughout the fractional CMO market which we pioneered,” stated Art Saxby, CEO, co-founder and principal of Chief Outsiders. “As a current CMO Council report acknowledged, administration and boards want to advertising and marketing leaders to deliver new and impressed considering to enterprise restoration and because of this, our senior advertising and marketing expertise is being more and more tapped for key development roles.”

Chief Outsiders’ non-public fairness portfolio firm enterprise has grown greater than 50% year-over-year as topline income development has turn into much more essential to PE worth creation, particularly in a really aggressive market the place the value of recent offers has continued to rise. In reality, they’ve labored with over 120 totally different PE corporations and 202 totally different portfolio firms in whole. 

“More and extra PE corporations and their portfolio firms are realizing that they have to unlock speedy development in a post-COVID setting or threat being left behind and even crippling their exit timetable,” stated Pete Hayes, CMO and principal of Chief Outsiders. “The gas driving this enterprise section has been CEOs recognizing that they want sturdy topline development in a short while body. It’s why our PE portfolio enterprise is up 183% over the previous two years, and threefold previously three years.”

“C-Suite stakeholders are wanting for growth-oriented leaders who can deliver new concepts to the desk, with confirmed greatest practices and playbooks, which is why we solely rent skilled CMOs and VPs of selling with a transparent monitor report of success,” stated Saxby. “In reality, with our rigorous choice course of fewer than two p.c of fractional government candidates met our requirements final yr.”  

In 2020, Chief Outsiders fielded greater than 700 candidates, however solely employed 9 CMOs. This yr, the agency expects to rent 30 or extra CMOs to maintain up with surging demand. And since January, the agency has added 13 new CMOs, and promoted 4 to companion.

“Since our founding greater than 10 years in the past when nearly nobody had heard of fractional or part-time CMOs, we’ve skilled regular and continued development as firms realized they might faucet advertising and marketing and growth-oriented leaders with wealth of data and expertise for a fraction of the value of a full-time CMO,” stated Hayes. “In half, the pandemic served to additional legitimize our mannequin, particularly in a market the place savvy, seasoned management is in brief provide and having the ability to drive sustainable development is extra vital than ever. Add to {that a} robust financial tailwind in most trade segments and we now have a recipe for dramatic development.”

About Chief Outsiders
Chief Outsiders, LLC is a nationwide “Executives-as-a-Service” agency, with greater than 80 part-time, or fractional, Chief Marketing Officers/Chief Marketing Outsiders (CMOs) engaged from coast-to-coast. Unlike different strategic advertising and marketing and administration consulting corporations, every CMO has held the place of VP Marketing or larger at a number of working firms. Chief Outsiders have served on the manager staff of greater than 1,200 consumer firms to drive development technique and execution plans by providing prompt entry to expertise with extremely personalized and versatile engagements.

Because of its market-based development plans, high quality of management, and skilled staff, Chief Outsiders has been acknowledged for the previous seven years by Inc. Magazine as one of many 5,000 quickest rising privately held firms within the US, and was acknowledged in 2019 as a Forbes Small Giant. Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes are the co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” an Amazon #1 best-seller for business owners and CEOs. For further details about the businesses who belief Chief Outsiders as their premier supply for enterprise development acceleration, click on here.  


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