BigCommerce notified sellers who use its e mail-internet hosting service that it’s discontinuing it on the finish of the month. A spokesperson mentioned BigCommerce made the choice to deal with its function as ecommerce platform now that there are quite a few e mail-internet hosting choices accessible to sellers which can be reasonably priced, and she or he mentioned the transfer would impression a small share of retailers.
A reader despatched Ecommerce the discover they acquired this week:
BigCommerce is sunsetting its native e mail internet hosting as of June 1, 2019.
In order to supply a greater person expertise to our retailers, BigCommerce is sunsetting its native e mail internet hosting as of June 1, 2019.
Why the change?
Allocating our assets to advancing the infrastructure and retailer options that assist you to develop is our prime precedence as an ecommerce platform. Today, the reasonably priced e mail internet hosting choices that exist for retailers embody an expanded array of options that solely a platform solely targeted on e mail internet hosting can present. With this transformation, you’ll be capable to reap the benefits of main e mail instruments that may assist enhance your online business goals.
The firm spokesperson instructed us that BigCommerce had already stopped together with e mail internet hosting providers with new service provider accounts in 2016, “so solely a really small share of legacy retailers will likely be impacted by this latest resolution.”
She defined that when BigCommerce launched in 2009, there have been fewer e mail internet hosting providers accessible. “At the time, it made sense to package deal that performance as a part of our holistic providing. Today, there are a selection of reasonably priced e mail internet hosting choices that provide an expanded array of options that solely a devoted e mail internet hosting platform can present.”
“Ultimately, BigCommerce is an ecommerce platform, not an e mail internet hosting supplier, and we felt that our retailers could be higher served if we allotted our assets to advancing the infrastructure and retailer options that assist them develop. At the tip of the day, their continued success is our prime precedence,” she mentioned.
BigCommerce advises that retailers who’re impacted by the change migrate to e mail suppliers resembling Google, GoDaddy or Zoho that provide trade-main options, resembling superior spam filtering, devoted assist and two-issue authentication. “In addition, we’ve supplied impacted retailers a step-by-step information to stroll them by means of the method of choosing and migrating to a brand new internet hosting supplier prematurely of the June 1 deadline,” the spokesperson mentioned.
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She’s a extensively cited authority on market promoting and is creator of “Turn eBay Data Into Dollars” (McGraw-Hill 2006). Her weblog was featured within the guide, “Blogging Heroes” (Wiley 2008). Follow her on Twitter at @ecommercebytes and ship information tricks to [email protected].
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