BOSTON and SAN MATEO, Calif., June 16, 2021 /PRNewswire/ — Litmus, a pacesetter in electronic mail advertising and marketing, as we speak broadcasts Litmus Integrated Insights Report. The new electronic mail analytics function supplies a single, holistic view of electronic mail marketing campaign efficiency and engagement. Through direct electronic mail service supplier (ESP) integrations, Litmus combines core electronic mail metrics, equivalent to open price, with Litmus engagement knowledge to supply useful context and actionable insights that may’t be uncovered when knowledge is siloed contained in the ESP. The answer is PII compliant, defending shopper privateness as Litmus has taken steps to anonymize its analytics providing by blocking personally identifiable info (PII), eradicating IP addresses, and making geo-tracking non-obligatory.
According to Litmus’ report, 2020 State of Email, customized emails generate a median ROI of 122%, and, moreover, 60% of entrepreneurs say amping up personalization is a precedence. Email analytics and customized experiences aren’t solely necessary to entrepreneurs however to shoppers, as nicely: 80% of customers usually tend to make a purchase order from a model that gives customized experiences. Now, with the Litmus Integrated Insights Report, entrepreneurs can enhance and totally put money into customized experiences. This function helps inform data-driven technique and techniques throughout all advertising and marketing channels, not simply electronic mail, whereas additionally optimizing electronic mail design and improvement processes and enhancing marketing campaign outcomes — with out investing vital time in handbook knowledge pulls or evaluation.
“At Litmus, we try to consistently optimize the e-mail creation course of for our clients, elevating all three electronic mail pillars — pre-send, post-send, and efficiency — to convey an up to date method to advertising and marketing personalization,” mentioned Erik Nierenberg, CEO of Litmus. “The new Litmus Integrated Insights Report permits entrepreneurs to extra simply personalize experiences and ship inventive contact factors whereas elevating consciousness and growing engagement — all whereas growing ROI and validating an email-first advertising and marketing technique.”
In addition to extra analytics transparency, electronic mail entrepreneurs can simply share a weekly digest from the Litmus Integrated Insights Report with different advertising and marketing stakeholders. This is completed with none improvement sources, costly enterprise intelligence instruments, or extra person licenses. By enhancing the post-perform electronic mail pillar, Litmus makes it simpler to share what’s resonating with recipients producing first-party engagement insights which can be relevant to different channels, enhancing total advertising and marketing efficiency.
“Understanding subscriber habits is important to our electronic mail program effectiveness. The new Litmus Integrated Insights Report revolutionizes our skill to realize these insights, giving us a holistic view of electronic mail efficiency and engagement in a single atmosphere,” mentioned Brandon Lawson at Ferguson Enterprises. “Not solely can we save time not having to take care of siloed knowledge, it is also simple to share findings with different advertising and marketing stakeholders who can leverage the data of their channels.”
The Litmus Integrated Insights Report is an enterprise-only function requiring a connection to the person’s ESP, through ESP Syncing. It’s out there at no extra price for any Litmus enterprise buyer utilizing a number of of the next ESPs: Salesforce Marketing Cloud or Oracle Eloqua.
This announcement follows the release of tickets for Litmus Live 2021, the premier convention for all entrepreneurs, from CMOs, VPs, and administrators to electronic mail entrepreneurs, strategists, copywriters, designers, and builders. For extra info on Litmus and Litmus’ new options, please go to litmus.com.
Litmus supplies the main electronic mail optimization and collaboration answer for entrepreneurs. From Pre-Send marketing campaign improvement and testing to Post-Send insights for future content material optimization, Litmus improves advertising and marketing efficiency and technique, delivering elevated subscriber engagement. With places of work in Boston, San Mateo, and London and backed by Spectrum Equity, Litmus is utilized by main world manufacturers throughout each trade, together with 80% of the Fortune 100, the highest 10 retailers, 9 of the highest 10 ecommerce manufacturers and U.S. banks, and 23 of the highest 25 U.S. promoting businesses. Learn extra about Litmus at litmus.com, subscribe to the Litmus blog, or comply with us on social media – Twitter, LinkedIn, Instagram, and Facebook.
BLASTmedia for Litmus