Litmus, a pacesetter in e mail advertising, at present pronounces Litmus Integrated Insights Report. The new e mail analytics characteristic gives a single, holistic view of e mail marketing campaign efficiency and engagement. Through direct e mail service supplier (ESP) integrations, Litmus combines core e mail metrics, reminiscent of open price, with Litmus engagement knowledge to supply worthwhile context and actionable insights that may’t be uncovered when knowledge is siloed contained in the ESP. The resolution is PII compliant, defending client privateness as Litmus has taken steps to anonymize its analytics providing by blocking personally identifiable data (PII), eradicating IP addresses, and making geo-tracking non-obligatory.
According to Litmus’ report, 2020 State of Email, personalised emails generate a median ROI of 122%, and, moreover, 60% of entrepreneurs say amping up personalization is a precedence. Email analytics and personalised experiences aren’t solely vital to entrepreneurs however to customers, as nicely: 80% of consumers usually tend to make a purchase order from a model that gives personalised experiences. Now, with the Litmus Integrated Insights Report, entrepreneurs can improve and totally spend money on personalised experiences. This characteristic helps inform data-driven technique and ways throughout all advertising channels, not simply e mail, whereas additionally optimizing e mail design and growth processes and enhancing marketing campaign outcomes — with out investing vital time in guide knowledge pulls or evaluation.
“At Litmus, we attempt to always optimize the e-mail creation course of for our prospects, elevating all three e mail pillars — pre-send, post-send, and efficiency — to deliver an up to date method to advertising personalization,” mentioned Erik Nierenberg, CEO of Litmus. “The new Litmus Integrated Insights Report permits entrepreneurs to extra simply personalize experiences and ship artistic contact factors whereas elevating consciousness and rising engagement — all whereas rising ROI and validating an email-first advertising technique.”
In addition to extra analytics transparency, e mail entrepreneurs can simply share a weekly digest from the Litmus Integrated Insights Report with different advertising stakeholders. This is achieved with none growth assets, costly enterprise intelligence instruments, or extra consumer licenses. By enhancing the post-perform e mail pillar, Litmus makes it simpler to share what’s resonating with recipients producing first-party engagement insights which can be relevant to different channels, enhancing general advertising efficiency.
“Understanding subscriber conduct is vital to our e mail program effectiveness. The new Litmus Integrated Insights Report revolutionizes our skill to realize these insights, giving us a holistic view of e mail efficiency and engagement in a single surroundings,” mentioned Brandon Lawson at Ferguson Enterprises. “Not solely can we save time not having to cope with siloed knowledge, it’s additionally straightforward to share findings with different advertising stakeholders who can leverage the knowledge of their channels.”
The Litmus Integrated Insights Report is an enterprise-only characteristic requiring a connection to the consumer’s ESP, through ESP Syncing. It’s accessible at no extra price for any Litmus enterprise buyer utilizing a number of of the next ESPs: Salesforce Marketing Cloud or Oracle Eloqua.
This announcement follows the launch of tickets for Litmus Live 2021, the premier convention for all entrepreneurs, from CMOs, VPs, and administrators to e mail entrepreneurs, strategists, copywriters, designers, and builders. For extra data on Litmus and Litmus’ new options, please go to litmus.com.
