SetSail Hires Dean Patton as Chief Revenue Officer Amid Record Company Growth

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The Revenue Execution Startup Bolsters Executive Team with Key Hires from Pendo, Salesforce, and MindTickle to Help Meet Growing Product Demand

SetSail, the Revenue Execution platform for gross sales, has named Dean Patton as Chief Revenue Officer (CRO). Patton’s hiring comes amid a interval of document development for the corporate as it goals to disrupt enterprise gross sales by reinventing how gross sales reps are motivated and rewarded. In the final yr, SetSail has skilled 10x income development, tripled its group measurement, and secured $26M in Series A funding. Currently, greater than 5,000 gross sales reps use SetSail, with the quantity rising weekly.

“We have skilled great development in latest months as an increasing number of enterprises noticed the necessity in having an x-ray view of their gross sales course of and what it takes to drive income execution – all the best way from unifying gross sales information to motivating rep actions,” stated Haggai Levi, SetSail CEO. “Dean’s deep expertise in enterprise gross sales mixed together with his ardour for constructing profitable gross sales groups, makes him the proper match to assist lead SetSail into our subsequent part of development.”

A 20-year gross sales veteran, Patton has constructed high-performing gross sales groups at among the business’s most profitable software program firms together with BEA, Sun Microsystems, Rally, Cloudera and Pendo. He most lately served as SVP of Americas Sales at Pendo, a product expertise platform and SetSail buyer, serving to the corporate obtain quite a few income milestones and drive record-setting development. While at Pendo, Patton additionally personally skilled how the SetSail platform can rework the gross sales course of and assist groups shut offers quicker – an expertise that prompted his transition to SetSail and appealed to his entrepreneurial nature.

“From my first introduction to SetSail, I acknowledged the good thing about adapting the gross sales course of round shopping for indicators to systematically deal with the problem of quota attainment and ramp time,” stated Patton. “It’s been stated that ‘small wins beget massive rewards’ and that couldn’t be extra true than with the SetSail platform. Supported by such a strong AI platform and group, SetSail is the way forward for how we run gross sales. I’m extremely excited to hitch the group on this imaginative and prescient.”

In addition to Patton, SetSail additionally lately named Aygun Suleymanova as Vice President, Marketing, and Paulette Greene as Head of Customer Success. Suleymanova joined SetSail from Salesforce, the place she served as Sr. Director, Global Head of AI Product Marketing, and led the Einstein group answerable for advertising AI in Salesforce. Greene is a 30-year buyer success and gross sales enablement veteran, and held senior management roles at MindTickle and Qstream.

With three new executives on the SetSail management group and a gradual development trajectory forward, SetSail CEO Haggai Levi is optimistic about assembly the growing demand of gross sales groups who’re determined to reinvigorate their gross sales groups and shut massive offers quicker.

“The pandemic has undoubtedly modified how we work and the way we promote. As enterprises transfer to adapt to the brand new regular, they may want a associate like SetSail to supply them with the expertise they should succeed,” stated Levi. “We have some important alternatives forward of us and I’m assured we’ve got the group in place to capitalize on all of them.”

About SetSail

SetSail is a Revenue Execution Platform that realigns gross sales across the small wins that result in their massive win. SetSail makes use of machine studying and AI to establish key shopping for indicators that result in profitable offers, tracks these indicators for teaching, and permits managers to create automated incentive applications to drive high gross sales behaviors. CROs and Sales VPs at firms like Dropbox, Cisco, and HubSpot use SetSail to extend attainment, speed up ramp time, and enhance win charges. Customers that use SetSail have 12% increased quota attainment, 25% quicker ramp time, and a 15x ROI on gross sales incentives.

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Jennefer Traeger

Traeger Communications


[email protected]

Source: SetSail

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