The regulated betting and gaming business is becoming a member of forces as soon as once more for Safer Gambling Week 2021.
This 12 months’s occasion will run from November 1-7 and can see the Betting and Gaming Council, the Bingo Association and bacta – the amusement machine commerce affiliation – coming collectively in a renewed drive to champion greater requirements.
The annual marketing campaign has been operating since 2017, when the business united for the primary time to promote Responsible Gambling Week.
Once once more, this 12 months’s occasion will see a blitz of safer playing messages each on-line and in land-based venues, sparking a nationwide dialog on how to guess responsibly.
Last 12 months’s occasion was an enormous success, regardless of the pandemic inflicting the closure of betting retailers, casinos, bingo golf equipment and amusement arcades throughout the UK.
The variety of social media impressions – the place somebody noticed a put up associated to Safer Gambling Week 2020 – hit 19 million, a rise of 19 per cent on the earlier 12 months. And the variety of classes on the Safer Gambling Week web site throughout final 12 months’s marketing campaign was 18 per cent greater than the 12 months earlier than.
Meanwhile, operators additionally reported a rise within the variety of prospects utilizing safer playing instruments comparable to setting deposit limits and self-exclusion – proof of the true cut-through Safer Gambling Week has among the many basic inhabitants.
Every arm of the regulated betting and gaming business will come collectively to encourage employees, prospects and most people to elevate consciousness of, and to discuss, safer playing.
Regulated betting and gaming operators already work tirelessly all 12 months spherical to promote safer playing, together with by encouraging deposit limits and time-outs, in addition to directing prospects to the vary of self-exclusion providers that exist.
Safer Gambling Week supplies a possibility to go even additional by encouraging companies and organisations to begin a dialog, not solely with employees and prospects, but in addition with their family and friends.
Michael Dugher, chief government of the BGC, mentioned: “As the requirements physique representing the regulated betting and gaming business, the BGC is delighted to help Safer Gambling Week 2021.
“Last 12 months’s occasion was an enormous success regardless of the pandemic and, with the prospect of betting retailers and casinos being open when this 12 months’s takes place, I’m positive Safer Gambling Week 2021 shall be even higher.
“Our members already display their dedication to safer playing by means of issues like elevated funding for analysis, schooling and therapy, the whistle to whistle ban on TV betting commercials throughout live sport and strict ID and age verification checks.
“During the pandemic, we have now additionally seen the variety of safer playing messages on betting web sites greater than double, whereas direct interventions the place prospects have been spending extra money and time betting than earlier than Covid have elevated by 25 per cent.
“Safer Gambling Week is a superb alternative to spotlight this implausible work – and emphasises the distinction between the regulated business and the unlicensed and unlawful on-line black market, which has not one of the safeguards that are commonplace amongst our members.”
Miles Baron, chief government, The Bingo Association, mentioned: “Safer Gambling Week is a crucial a part of the bingo business’s dedication to social duty and supplies a helpful point of interest for highlighting exercise and help that’s out there all year long. As venue-based companies, the sector recognises the necessary alternative we have now to promote safer playing messages and have interaction immediately with prospects.”
John White, chief government, bacta, mentioned: “Safer Gambling Week as soon as once more permits the business to showcase its year-long dedication to safer playing. It additionally brings buyer focus to the instruments which are out there to them in the event that they in anyway really feel their playing is turning into problematic. Those instruments proceed to develop as we be taught extra about safer playing and kind a part of our ambition to cement social duty on the coronary heart of our supply to the buyer.”
Existing registered marketing campaign supporters have already obtained affirmation of the dates for this 12 months’s occasion and can obtain additional updates from Safer Gambling Week organisers as info and supplies turn into out there.
Organisations searching for info on Safer Gambling Week 2021, or how to turn into a registered supporter, ought to go to the Safer Gambling Week site (www.safergamblingweek.org) or the Safer Gambling UK site (www.safergamblinguk.org). The web sites are key info factors for safer playing assets and knowledge and for Safer Gambling Week 2021.
Safer Gambling Week 2021 social media channels are additionally live: @SGWeek21 on Facebook, Twitter and Instagram #SGWeek21.
