Bragg Gaming enters US market through $30M merger with Spin Games


ragg Gaming Group and Spin Games LLC introduced they’ve entered right into a merger settlement, underneath which Bragg has agreed to amass Spin, a Reno, Nevada-based B2B gaming expertise, and content material supplier, in a money and inventory transaction for a purchase order worth of roughly $30 million.

Under the deal, the sellers of Spin will obtain $10 million in money and $20 million in frequent shares of Bragg of which $5 million in frequent shares can be issued on closing and the stability over the following three years. The transaction will shut following ultimate approval from state gaming regulators and satisfaction of different customary closing circumstances.

The transaction gives a compelling strategic and monetary rationale and is constant with Bragg’s beforehand introduced technique to diversify its income from European markets and develop its US operations to capitalize on the rising US and Canadian on-line on line casino markets. The transaction serves to instantly set up Bragg’s US working footprint setting the inspiration for the Company’s development technique within the area.

Spin will present Bragg with rapid technical, product, regulatory, and compliance know-how particular to the US market, decreasing time-to-market and de-risking US deployment.

Following closing, Spin’s founder and CEO Kent Young, who brings over 30 years of gaming sector government expertise, will instantly be part of Bragg as President-Americas and can play a key position within the firm’s US market roll-out development technique.

Through the transaction, Bragg will achieve entry to key strategic operator relationships within the US together with BetMGM / Roar Digital, Caesars, FanDuel, Golden Nugget, Hard Rock, DraftKings, TwinSpires, Penn National Gaming, Resorts, Parx, Rush Street Interactive, Unibet, and WynnBet. The firm intends to leverage these key operator relationships to cross-sell its present on line casino content material presently dwell in European markets whereas persevering with to develop its US-centric content material creation. Spin’s distant gaming server and on line casino content material are totally licensed and distributed in New Jersey, Pennsylvania, and Michigan, and is licensed with deployment pending in British Columbia, Canada.

The mixed providing of Spin and Bragg’s wholly-owned subsidiary ORYX Gaming, positions the corporate to ship an enhanced full turnkey iGaming, sports activities betting, and participant engagement platform into the quickly rising US market.

The preliminary planning of technical integrations between Spin and Oryx are presently underway and the mixed providing delivers the advantages of Oryx’s turnkey Player Engagement Platform with Spin’s expertise, native market know-how, and US operator relationships. Additionally, the Transaction deepens Bragg’s world growth assets with Spin’s present growth heart situated in Chennai, India.

The CEO of Bragg Gaming Richard Carter, stated: “Spin’s present state gaming licenses and established integrations with on-line on line casino operators, comprising the vast majority of the US market uniquely place our Company for future development within the North American market. This transaction lays a powerful basis for our technique of constructing a tier-one vertically built-in iGaming enterprise within the US.”

“We have seen from the European market that the flexibility to ship best-in-class proprietary content material alongside a full turnkey iGaming and participant administration platform is essential to constructing a profitable B2B on-line on line casino expertise supplier. The cornerstone of our future development technique will contain bringing best-in-class content material in-house throughout the early innings of the US development story to place our firm for long-term success.

“We consider this transaction can be transformative for the Company, offering a big constructive influence for our respective workers, prospects, and shareholders. Spin’s excellent product and gifted group immediately expands our native market footprint and brings a wealth of US market know-how to the group, together with priceless product, technical, regulatory, and compliance experience.

“We welcome Kent and the entire group on board and we stay up for combining Spin and Oryx capabilities to supply new full turnkey gaming options within the US and Canadian iGaming industries.”

Spin Games’ Founder and CEO Kent Young, commented: “On behalf of the complete Spin group, we’re happy to announce this acquisition which is able to higher place the mixed firm to increase its assist of the quickly rising US iGaming market with our proprietary and third-party content material and our main distant gaming server expertise.”

“Since we turned one of many first RGS and that iGaming content material firms accredited for on-line gaming within the US, we’ve grown our footprint in New Jersey, Pennsylvania, and Michigan and been accredited to function in British Columbia. In addition to strengthening our assist of our present prospects and markets, this acquisition will speed up Spin’s capability to increase our content material library, pursue new markets and leverage our expertise to assist iGaming right here and in new markets as they open. We are extraordinarily excited to be becoming a member of the Bragg group and stay up for a extremely profitable future collectively.”

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