The regulated betting and gaming business is becoming a member of forces as soon as once more for Safer Gambling Week 2021.
This 12 months’s occasion will run from November 1-7 and can see the Betting and Gaming Council, the Bingo Association and bacta – the amusement machine commerce affiliation – coming collectively in a renewed drive to champion increased requirements.
The annual marketing campaign has been working since 2017, when the business united for the primary time to advertise Responsible Gambling Week.
Once once more, this 12 months’s occasion will see a blitz of safer playing messages each on-line and in land-based venues, sparking a nationwide dialog on guess responsibly.
Last 12 months’s occasion was an enormous success, regardless of the pandemic inflicting the closure of betting outlets, casinos, bingo golf equipment and amusement arcades throughout the UK.
The variety of social media impressions – the place somebody noticed a publish associated to Safer Gambling Week 2020 – hit 19 million, an improve of 19 per cent on the earlier 12 months. And the variety of classes on the Safer Gambling Week web site throughout final 12 months’s marketing campaign was 18 per cent increased than the 12 months earlier than.
Meanwhile, operators additionally reported an improve within the variety of prospects utilizing safer playing instruments similar to setting deposit limits and self-exclusion – proof of the actual cut-through Safer Gambling Week has among the many common inhabitants.
Every arm of the regulated betting and gaming business will come collectively to encourage workers, prospects and most of the people to lift consciousness of, and to speak about, safer playing.
Regulated betting and gaming operators already work tirelessly all 12 months spherical to advertise safer playing, together with by encouraging deposit limits and time-outs, in addition to directing prospects to the vary of self-exclusion companies that exist.
Safer Gambling Week supplies an alternative to go even additional by encouraging companies and organisations to start out a dialog, not solely with workers and prospects, but additionally with their family and friends.
Michael Dugher, chief govt of the BGC, stated: “As the requirements physique representing the regulated betting and gaming business, the BGC is delighted to assist Safer Gambling Week 2021.
“Last 12 months’s occasion was an enormous success regardless of the pandemic and, with the prospect of betting outlets and casinos being open when this 12 months’s takes place, I’m certain Safer Gambling Week 2021 will probably be even higher.
“Our members already display their dedication to safer playing by issues like elevated funding for analysis, training and therapy, the whistle to whistle ban on TV betting commercials throughout dwell sport and strict ID and age verification checks.
“During the pandemic, we’ve got additionally seen the variety of safer playing messages on betting web sites greater than double, whereas direct interventions the place prospects have been spending extra money and time betting than earlier than Covid have elevated by 25 per cent.
“Safer Gambling Week is a superb alternative to spotlight this incredible work – and emphasises the distinction between the regulated business and the unlicensed and unlawful on-line black market, which has not one of the safeguards that are commonplace amongst our members.”
Miles Baron, chief govt, The Bingo Association, stated: “Safer Gambling Week is an necessary a part of the bingo business’s dedication to social accountability and supplies a helpful point of interest for highlighting exercise and assist that’s obtainable all year long. As venue-based companies, the sector recognises the necessary alternative we’ve got to advertise safer playing messages and have interaction instantly with prospects.”
John White, chief govt, bacta, stated: “Safer Gambling Week as soon as once more permits the business to showcase its year-long dedication to safer playing. It additionally brings buyer focus to the instruments which might be obtainable to them in the event that they in anyway really feel their playing is changing into problematic. Those instruments proceed to develop as we be taught extra about safer playing and type a part of our ambition to cement social accountability on the coronary heart of our supply to the patron.”
Existing registered marketing campaign supporters have already acquired affirmation of the dates for this 12 months’s occasion and can obtain additional updates from Safer Gambling Week organisers as data and supplies develop into obtainable.
Organisations searching for data on Safer Gambling Week 2021, or develop into a registered supporter, ought to go to the Safer Gambling Week web page (www.safergamblingweek.org) or the Safer Gambling UK web page (www.safergamblinguk.org). The web sites are key data factors for safer playing assets and data and for Safer Gambling Week 2021.
Safer Gambling Week 2021 social media channels are additionally dwell: @SGWeek21 on Facebook, Twitter and Instagram #SGWeek21.
