Shoals hires sales, marketing VPs | Manufacturing

Shoals Technologies Group has beefed up its govt ranks with three vice presidents targeted on gross sales — together with in key abroad markets — and marketing.

Portland-based Shoals went public early this 12 months and now has market worth of practically $6 billion, which is among the many 10 largest firm amongst corporations headquartered in Middle Tennessee. Some of its IPO proceeds have been earmarked to develop internationally — in 2020, solely 3 p.c of its gross sales of drugs that carries electrical present generated by photo voltaic panels got here from exterior the United States — and new VP of Sales Josep Tienda is a part of that push.

Tienda involves Shoals from Excelitas Technologies, the place he had labored since 2014 and helped develop that firm’s enterprise in Europe, the Middle East and Africa. With greater than 20 years of expertise at multinationals, he’s taking on an identical position at Shoals, with a particular give attention to promoting the corporate’s wiring, switches and different parts and techniques in Spain, Brazil, Germany, Italy, Portugal and the Middle East.

Also now on board at Shoals is Brian Van Heel, who’s the VP of Sales for the United States. Van Heel has greater than 15 years of gross sales expertise within the photo voltaic sector and beforehand led U.S. gross sales for Delta Electronics and Huawei Technologies, amongst others.

The third new VP at Shoals is Kathy Heilmann, who has been employed to supervise the marketing and model growth of Shoals’ merchandise internationally and assist place the corporate past its core market {of electrical} stability of techniques into the power storage and electrical automobile charging. (You can learn extra on the latter, which concerned hiring Senior VP Jeff Tolnar, here.) Heilmann beforehand was marketing director for the Americas at Canadian Solar. She beforehand additionally labored at what’s now Greenskies, LDK Solar and different corporations.

“We are ideally positioned to proceed executing our progress methods,” CEO Jason Whitaker mentioned in a press release. “I’m excited to welcome these senior executives to Shoals to additional bolster our experience and capabilities and speed up our world progress plan.”

Shares of Shoals, which was based in 1996, have been altering fingers at $35.66 Tuesday afternoon (Ticker: SHLS), up 1.7 p.c on the day. They went public in late January at $25.

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