Oryx grows Serbia footprint

In a transfer that additional bolsters its footprint in Serbia‘s rapidly-expanding regulated on-line playing market, Oryx Gaming has inked a cope with Gauselmann Group-owned MerkurXtip, making it the operator’s unique content material aggregation companion.

The profitable integration has seen the online casino and sports betting operator considerably improve its digital providing, having access to Oryx Hub and its greater than 10,000 video games from over 100 top-tier suppliers.

RGS companion content material:

MerkurXtip will furthermore have entry to content material from the Bragg Gaming Group (TSXV:BRAG) member’s premium RGS companions together with German on-line video games developer, Gamomat, in addition to Golden Hero, Giveme Games, Arcadem, Peter & Sons, CandleBets, and Malta and Krakow based mostly worldwide video games studio, Kalamba Games.

Oryx Hub is being utilized by the iGaming operator to roll out video games from Oryx’s distant gaming server (RGS) companions alongside numerous third-party content material through main suppliers resembling Microgaming, Blueprint, Greentube, Pragmatic Play and Evolution.

Multi-purpose utilization:

The Slovenian supplier’s information platform may also be utilized by MerkurXtip for the aim of analyzing product efficiency, in addition to to carry out focused advertising and marketing campaigns, and to supply quite a lot of participant engagement instruments, resembling leaderboards, free rounds, achievements, and tournaments, all of which have been proven to markedly enhance participant retention and values.

Commenting on the mutually helpful tie-up, Head of IT for MerkurXtip, Nenad Aleksic, stated…

“By partnering with ORYX we at the moment are capable of supply our clients a considerable library of top-notch gaming content material through a single integration.

“ORYX’s gaming content material has gained a robust following in Serbia and past and we’re thrilled to have added it to our on-line on line casino and improve our providing.”

Growing market:

According to Oryx, Serbia’s regulated on-line playing market has grown quickly, with an enhance in on-line GGR from €16m in 2016 to €96m in 2019 and a  compound common development price (CAGR) of 82 p.c. Meanwhile, the Ljubljana-based firm has loved reputation with Serbian gamers on the again of partnerships with quite a lot of operators, together with Balkan Bet, Olimp, Meridian Bet, Maxbet, Top Bet, Admiral Bet and Mozzart Bet.

Also commenting on the brand new content material settlement, Managing Director for Oryx GamingMatevž Mazij, added…

“Taking our merchandise stay with one more operator companion in Serbia is a good testomony to the success and recognition of our content material within the nation.

“We are going from power to power out there and thru this cope with MerkurXtip we are going to additional bolster our existence in Serbia and lengthen the attain of our premium merchandise.”

Synot tie-up:

In addition to Serbia, the main turnkey options supplier has additionally seen its approach into the Slovakian and Czech markets, having lately partnered with Synot Group manufacturers Easit and Synot Interactive.

Licensed by each the Malta Gaming Authority (MGA) and the Romanian National Gambling Office (ONJN), Oryx is compliant, licensed, or permitted to function in 18 different main jurisdictions and is accredited with the ISO/IEC 27001 Certification for its Information Security Management System (ISMS).

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