DoubleClick by Google refers back to the DoubleClick Digital Marketing platform which is a separate division inside Google. This is Google’s most superior promoting instruments set, which incorporates 5 interconnected platform parts.
DoubleClick Campaign Manager: the ad-serving platform, known as an Ad Server, that delivers advertisements to your clients and measures all internet advertising, even throughout screens and channels.
DoubleClick Bid Manager – the programmatic bidding platform for bidding on high-quality advert stock from greater than 47 advert marketplaces together with Google Display Network.
DoubleClick Ad Exchange: the world’s largest advert market for buying show, video, cell, Search and even Facebook stock.
DoubleClick Search: is extra highly effective than AdPhrases and used for buying search advertisements throughout Google, Yahoo, and Bing.
DoubleClick Creative Solutions: for designing, delivering and measuring wealthy media (video) advertisements, interactive and expandable advertisements.
