How to start a blog: a complete guide for beginners

Blogging is a good way to construct a neighborhood, share your pursuits with the world, and make a revenue whereas doing so. If you need to start a weblog, nevertheless, it’s essential to know precisely how to achieve this.

To create a profitable weblog, you want a intelligent technique. Otherwise, it may be difficult to make your model stand out and achieve a following or flip into a worthwhile on-line enterprise.

That’s why we’ve give you a step-by-step guide on how to start a weblog. We’ll additionally cowl methods to monetize your weblog and supply some additional ideas to set you up for success.

What is a weblog?

A weblog is a sort of web site consisting of regularly-updated content material. The time period originates from the phrase “weblog”, that means to log data on-line. 

The most important content material of a weblog is the weblog put up, which is a person internet web page containing an article concerning the weblog’s subject material. Most typically, you can find these entries displayed in reverse chronological order on the homepage – from newest to oldest.

Why do you have to start a weblog?

Starting a weblog will help you develop your community – in the event you’re an professional in a discipline, running a blog will set up your repute.

It’s additionally doable to generate sizable passive earnings by running a blog. Some widespread methods to earn money out of your weblog are affiliate applications, sponsorships, and show adverts.

If you could have a web based enterprise, running a blog can improve the probabilities of gaining extra site visitors by way of SEO. Research reveals that enterprise websites with a weblog have 434% extra listed pages in serps.

Creating a profitable weblog requires greater than good writing abilities, nevertheless. It additionally entails viewers analysis, the very best search engine optimization practices, and a well-crafted advertising technique.

Step-by-step guide to beginning a weblog

With all the advantages and concerns in thoughts, try our guide on how to start a weblog.


(Image credit score: Startup Stock Photos / Pexels)

1. Brainstorm weblog concepts

Start your weblog by selecting a area of interest – a vary of subjects that your weblog content material ought to persist with. It ought to align together with your passions and abilities, making it simpler to plan out and construct content material about it.

Simultaneously, the weblog subject ought to have an present following. Picking an unpopular area of interest could make it tough to construct an viewers and appeal to partnerships to monetize your weblog with.

Here are some guiding questions you may ask your self:

  • What sort of bloggers do you comply with?
  • What topics are you an professional in? If a individual comes to you for assist, what’s it often for?
  • What sort of weblog content material is missing within the business you’re keen about? How are you able to fill within the hole?

WordPress on a laptop

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2. Chose a running a blog platform

The subsequent step is selecting a platform to construct your weblog with. For this, we advocate utilizing It’s a content material administration system (CMS) with sturdy running a blog instruments and a huge assortment of plugins that may show you how to customise the positioning.

Using a CMS requires a web hosting service to get the weblog up and operating. Here’s a record of high internet hosts to launch a self-hosted WordPress weblog with:

  • Hostinger – This internet hosting firm affords a 99.9% uptime assure and a beginner-friendly management panel, ranging from $0.99/month. Our Hostinger review reveals the professionals and cons of their internet hosting plans, service, server efficiency, and buyer help.
  • Bluehost – A webhosting supplier with nice website efficiency and a one-click button to set up WordPress. The costs start from $3.99/month. Read our Bluehost review for extra data.
  • HostGator – An internet host providing unmetered bandwidth with all of its shared internet hosting plans, which start from $2.75/month together with a 45-day money-back assure. Check out our full Hostgator review to learn up on its different advantages.

Alternatively, you should use blogging sites like Blogger. This sort of platform already comes geared up with weblog internet hosting, so that you gained’t have to make a separate buy.

WordPress additionally is available in a hosted model within the type of It permits you to weblog for free, though the number of instruments isn’t almost as intensive.

3. Pick a area identify for your weblog

When selecting a customized domain name, select fastidiously – your weblog identify needs to be quick, catchy, and descriptive of the weblog’s goal.

Although it’s doable to use your private or enterprise model identify, there’s a probability that another person has taken it. Consider utilizing Namechk to verify on its availability on the internet and social media.

Another facet to think about is the TLD (Top degree area) or the extension that seems on the finish of the online handle. From all of them, .com is the perfect alternative for skilled bloggers, with the typical worth for it beginning round $8/yr and targets a international market. Some webhosting firms additionally embrace free area registration for one yr of their plans.

If obtainable, think about buying a area privateness safety service. This function will defend any private data from being accessible on the WHOIS public database.

4. Pick a weblog theme

When designing your weblog, start by selecting a theme. It needs to be responsive and have all of the options wanted to operate appropriately. At the identical time, the theme ought to assist readers navigate between the articles simply.

If you utilize a hosted running a blog platform, the themes often come offered on their web site.

For WordPress customers, free weblog themes can be found within the official directory. Third-party marketplaces like ThemeForest and TemplateMonster additionally supply premium WordPress themes. They often include perks like common updates and buyer help.


(Image credit score: Startupstockphotos / Pexels)

5. Customize your weblog

It’s time to customise your chosen theme. Here’s what you are able to do when modifying a weblog:

  • Create the web site pages – Depending in your preferences, the homepage can double because the weblog web page, although many bloggers seperate the 2. Other than that, you want a Contact web page, About web page, and separate pages for the weblog put up classes.
  • Set up a navigation bar – It needs to be seen on high of the header and accessible throughout all pages. Only embrace hyperlinks most related to readers’ pursuits to keep away from cluttering the menu.
  • Upload a emblem – It can set you other than related blogs and improve model recognition. Many logo generators can give you a high-quality design utilizing some premade icons and AI help.
  • Customize the colours and fonts – Ensure they signify your model’s visible identification.
  • Add a sidebar – It’s a area subsequent to the primary content material space meant for displaying a quick bio, social media handles, or call-to-action buttons.

6. Add any vital extensions or plugins

In CMSs and running a blog platforms, extensions are add-ons customers can set up to allow customized further performance on a web site. In WordPress, they’re referred to as plugins.

A weblog often requires the next sorts of extensions or WordPress plugins:

  • search engine optimization – A preferred instance is Yoast SEO, which might guide WordPress customers on optimizing weblog content material for serps.
  • Contact type – Enable readers to talk with you by way of a fillable web-based type. WPForms is a well-known plugin on this class.
  • Spam safety – Blogs are a prime goal for spam feedback, which might harm your repute and internet consumer expertise. Prevent this from occurring with Akismet.
  • Speed optimization – The longer your web site masses, the much less possible guests are to keep and discover its content material. WP Rocket can resolve this downside by enabling web site cache.

7. Create a content material technique

One approach to guarantee your weblog posts stay related and attention-grabbing to readers is with a strong content material technique. Here’s a guide to creating one:

  • Set real looking and measurable targets – Pick a particular and achievable goal you count on to accomplish. An instance of that is to accumulate a thousand readers by the top of the month.
  • Define your supreme readers – Knowing your target market can decide the kind of weblog posts to publish and the sort of writing type to undertake.
  • Conduct key phrase analysis – Find out your target market’s pursuits utilizing instruments like Answer the Public or Google Trends. From there, choose the phrases which have probably the most potential to turn out to be weblog posts.
  • Set up a weblog editorial calendar – Create a schedule to write and publish the weblog posts. Some bloggers favor to make many drafts prematurely and put up them one at a time all through the month.


(Image credit score: Shutterstock)

8. Learn about search engine optimization

search engine optimization is brief for search engine marketing, which is a assortment of practices that goals to make a internet web page rank higher on serps. That approach, the web site can achieve extra publicity and natural site visitors.

If you’re a newbie, there are tons of search engine optimization assets to be taught from. For instance, Google’s SEO starter guide and Ahrefs’ SEO basics guide are nice locations to start.

Installing some SEO tools can even make it simpler to strategize your content material for serps. If you like utilizing free software program, Ahrefs has a free model and is a wonderful alternative. It will help with each key phrase analysis and competitor evaluation.

An analytics device can observe your website’s efficiency, measure the effectiveness of the content material technique, and find any web-related points.

Google Analytics is the go-to alternative for bloggers. It’s free and may present a wide selection of efficiency metrics, such because the site visitors sources and variety of weblog posts or pages a individual visits in a single session.

You solely want a Google account to get began. Then copy and paste the Tracking ID to the positioning’s code to start accumulating knowledge.

Email client

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10. Set up your electronic mail record

An electronic mail record is a assortment of user-submitted electronic mail addresses. In running a blog, they’re meant for advertising functions, akin to updating readers about new weblog posts.

Creating one requires email marketing software. It will allow an opt-in type in your web site, the place guests can fill of their identify and electronic mail handle. Additionally, it will probably automate the e-mail supply and personalize the message for every subscriber. 

11. Publish and promote your weblog

With the weblog arrange, it’s time to write your first weblog posts and publish them.

Refer to the subjects you’ve chosen from the content material technique to resolve what article to write about. Focus on making evergreen content, overlaying informative subjects that may all the time stay related to your target market.

Remember to promote the weblog each time you publish a new put up. Besides leveraging your electronic mail record, set up a web based presence in social media networks typically utilized by your readers. Also, participate in community-oriented websites like Quora and Reddit to develop your attain.

12. Collaborate with different blogs

Guest posting on different blogs in your area of interest affords the possibility to broaden publicity and set up credibility. Plus, it’s a superb approach to construct backlinks – which is crucial for rating nicely on serps.

To land your first visitor posting alternative, be certain that to ship an attractive electronic mail pitch. Address the recipient by identify and make the message private. Prove that you just’ve researched the weblog in-depth and point out some articles you want. 

Lastly, connect a draft of the put up you need to write about in order that the blogger can visualize what the article seems to be like. Ensure that it follows their submission pointers and writing type. 

Person working on a WordPress post

(Image credit score: Pixabay)

Starting a weblog

Now that you know the way to start a weblog, all that’s left to do is take step one. Let’s recap:

  1. Brainstorm for a weblog area of interest that fits your pursuits and has potential for site visitors. 
  2. Choose a running a blog platform. We advocate utilizing WordPress and web hosting plans by Hostinger, Bluehost, or Hostgator.
  3. Pick a catchy and descriptive domain name.
  4. Pick a responsive weblog theme that helps readers navigate by way of the weblog posts.
  5. Customize your weblog. Set up the web site pages, navigation bar, emblem, colours and fonts, and sidebar.
  6. Add extensions for search engine optimization, contact kinds, spam safety, and pace optimization. 
  7. Create a content material technique to function a guide for writing your weblog posts. 
  8. Research the very best search engine optimization practices and set up SEO tools.
  9. Install an analytics device to maintain observe of your weblog’s efficiency and find any points.
  10. Set up an electronic mail record for advertising functions by utilizing electronic mail advertising software program.
  11. Publish your first few weblog posts and promote the weblog on social media and community-oriented web sites.
  12. Guest put up on blogs in your area of interest to construct backlinks and broaden your publicity. 

Keep in thoughts that running a blog takes a lot of effort and time. You could not achieve a large following or earn money in a single day, however it may be a rewarding expertise.

Make certain to strive our really helpful instruments, ideas, and methods to guarantee future success. Good luck! 

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