Calm Hires Netflix, TikTok Executives To Head Marketing, Content – Deadline

Calm, the Los Angeles primarily based mental-health centered firm and eponymous app, has employed Netflix’s Monica Austin and TikTok’s Greg Justice as VPs of selling and content material, respectively.

They will report back to co-founders and CEOs Michael Acton Smith and Alex Tew as Calm continues to put money into unique and editorial content material.

Calm, launched in 2012, grew to become the primary psychological well being unicorn (a privately held startup valued at over $1 billion) in early 2019 and has over 100 million downloads to this point, averaging 100,000 new customers each day.

Last summer season, HBO Max ordered A World of Calm, a ten-episode collection narrated by Kate Winslet, Priyanka Chopra Joas, Mahershala Ali, Idris Elba, Oscar Isaac, Nicole Kidman, Zoë Kravitz, Lucy Liu, Cillian Murphy, and Keanu Reeves. The streamer has a set an October debut for the collection, which builds on Calm’s Sleep Stories – bedtime tales for grown-ups.

“As two confirmed leaders, Monica and Greg’s expertise with disruptive content material platforms will play a vital position for the enterprise as Calm continues to bridge the hole between mainstream tradition and psychological wellness,” stated Smith. “Content and advertising are two of our greatest progress levers.”

Austin joins Calm from Netflix the place she spent 4 years main the unique collection advertising group as Director of Global Creative & Social. Prior to Netflix, she led leisure partnerships at Facebook, supporting Instagram, Oculus and Messenger’s new product launches. She will advance Calm’s editorial and model platforms, content material promotion and publicity, overseeing the corporate’s social, neighborhood and public relations groups because the model continues to evolve on and offline.

Justice will deal with Calm’s each day content material providing, investing in talent-driven partnerships and interesting present and new members. As Head of Content Programming at TikTook, he led inventive manufacturing, viewers growth and editorial technique. He beforehand labored in programming at Snap, the place he managed new codecs and led groups creating and producing content material throughout Snapchat’s Sports, News, Lifestyle, and Entertainment verticals.

“Suffice to say, it’s a demanding time to be a human, and I’m honored to hitch the group in increasing Calm’s transformational content material providing and bettering the world’s psychological wellness,” he stated.

Calm was Apple’s 2017 iPhone App of the Year and one in every of Fast Company’s Most Innovative Companies of 2020. It has a whole bunch of hours of unique audio content material accessible in seven languages and helps customers in additional than 190 nations.

Related Posts