Annual Survey Finds Seven in Ten Marketing Leaders Plan to Leverage Artificial Intelligence to Take the Guesswork out of Every Creative Touchpoint | Business


Persado, the main AI content material era and decisioning platform that unlocks the worth of the proper phrases at each buyer interplay, at present introduced the outcomes of a first-of-its variety survey: 2021 State of AI and Creativity. More than 400 chief advertising and marketing officers and senior advertising and marketing leaders have been requested to present enter on their firm’s readiness, and on finest practices for making use of AI to an space of enterprise that receives vital time, vitality, and funding: the inventive course of.

The survey discovered a rising pattern amongst senior advertising and marketing leaders to leverage AI and machine studying in new methods to ship simpler messages to prospects and prospects. Key findings of the survey from U.S. respondents embrace:

  • Nearly half of respondents are utilizing AI to enhance their advertising and marketing efficiency.
  • 67% of entrepreneurs report direct income affect of between 10% and 70% from their use of AI — the solely perform to persistently see excessive outcomes.
  • 73% of leaders are planning to apply AI to elements of the inventive course of and 87% need to see the content material and artistic course of be extra accountable and data-driven.

“Marketers have been leveraging know-how to acquire insights and enhance efficiency throughout their portfolios for a few years – making use of AI to focusing on and segmentation, advertising and marketing combine optimization, promotions and reductions, and dynamic pricing,” says Amy Heidersbach, Chief Marketing Officer of Persado. “But how to optimize inventive at scale has largely remained a blind spot for data-driven, digital-first corporations. Now, it’s clear that advertising and marketing leaders are turning their consideration towards inventive to unlock new sources of worth – changing human-only guesswork with human-plus-machine certainty.”

The survey additionally revealed marked variations in the scale and focus of AI adoption by trade. Key findings of the survey from international respondents embrace:

  • Nearly three in 4 monetary companies respondents have adopted AI for advertising and marketing, but most have targeted their investments on analytics.
  • Retail entrepreneurs are amongst the least seemingly to have invested in AI, however the almost definitely to need superior strategies to enhance their inventive outputs.

“The space of AI and data-driven inventive are so important to advertising and marketing success and it’s time to ask ourselves as advertising and marketing leaders how we will make our inventive output, all of our messaging, and the manner we convey our model objective manner, manner higher,” says Jim Stengel, founder and CEO of the Stengel Group. “This is a gigantic alternative for advertising and marketing leaders, and shall be important for the future of inventive success.”

As organizations proceed to embrace the data-centric, digital-first setting that was accelerated by the COVID-19 pandemic, entrepreneurs are trying to superior applied sciences like AI to drive larger affect.

Forrester lately pointed to this shift in its March report, Intelligent Creativity Energizes Marketing Productivity, “The intuition-driven strategy to creativity has remained unchanged for almost a century, but the universe of advertising and marketing is repeatedly unfolding.”

The report goes on to say, “Every model ought to be asking itself the way it can reinvent the inventive course of. Combining know-how accuracy with human instinct breathes new life into the inventive course of, its practitioners, and its outcomes.”

The survey consists of responses from 412 advertising and marketing leaders, 63% of which have been C-level executives or VPs. It was fielded in France, Italy, the U.Ok., and the U.S., throughout eight industries.

Full outcomes for the State of AI and Creativity Survey might be discovered here. Forrester’s report, Intelligent Creativity Energizes Marketing Productivity might be accessed here.

About Persado

Persado is an AI platform that unlocks a lever of worth creation utilizing the proper alternative of phrases for all buyer interactions throughout the enterprise. By unlocking the energy of phrases, corporations win each buyer second, experiencing dramatic new ranges of model engagement and income efficiency. Leading international manufacturers, together with Chase, Humana, Williams Sonoma, American Express, Vodafone, Dell, Microsoft, and Verizon depend on Persado to generate content material in a dramatically new manner to unlock the worth of messaging and emotionally have interaction customers, one after the other, second by second, at scale.

The Persado platform makes use of refined AI, information science, computational linguistics, and machine studying to generate the excellent message by leveraging the world’s most superior language knowledgebase of a couple of million tagged and scored phrases and phrases. Companies can acquire full visibility with quantifiable outcomes and data-driven insights to determine the developments and language that win each second in the buyer journey whereas guaranteeing the message all the time reinforces model voice.

For extra details about Persado go to, and observe Persado on LinkedIn.

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CONTACT: Asma Stewart

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650 517 3130



SOURCE: Persado

Copyright Business Wire 2021.

PUB: 04/15/2021 11:58 AM/DISC: 04/15/2021 11:57 AM

Copyright Business Wire 2021.

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